It’s FCB Canada’s first major creative as SickKids’ new agency-of-record.
As Canada’s Hospital for Sick Children (SickKids) marks its 150th anniversary, it has unveiled a new campaign titled ‘The Count’.
The film, featuring a cast of more than 20 real patients, portrays an emotionally charged and visually complex tapestry that depicts the fight for every birthday for patients, families and hospital staff. It weaves birthday imagery with athletic metaphors and surrealistic imagery alongside real-life moments between families.
Read more here
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It’s FCB Canada’s first major creative as SickKids’ new agency-of-record.
As Canada’s Hospital for Sick Children (SickKids) marks its 150th anniversary, it has unveiled a new campaign titled ‘The Count’.
The film, featuring a cast of more than 20 real patients, portrays an emotionally charged and visually complex tapestry that depicts the fight for every birthday for patients, families and hospital staff. It weaves birthday imagery with athletic metaphors and surrealistic imagery alongside real-life moments between families.
Read more here
