The new spot joins a lineup of impactful, Emmy-award winning campaigns emphasizing the critical need to recognize and respond to warning signs of violence.
According to Sandy Hook Promise, a charity committed to ending violence in American schools, a staggering 80% of parents believe that the persistent threat of school violence has significantly impacted childhood in the US today.
This growing concern comes as the gun violence epidemic continues to be the leading cause of death for kids in the country. In its latest film, titled ‘A Teddy Bear’s Dream,’ the organization has used an iconic symbol of innocence and comfort – a teddy bear – to underscore that childhood doesn’t have to be this way and that school shootings are preventable when you know the signs.
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