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Families buy more sugary cereal if advertising targets kids, not adults

One of the top sources of added sugar in kids’ diets is in their breakfast bowls. A new study shows that advertising drives sales of high-sugar cereals when it’s aimed directly at kids under 12.

One of the top sources of added sugar in kids’ diets is in their breakfast bowls. A new study shows that advertising drives sales of high-sugar cereals when it’s aimed directly at kids under 12.
(Image credit: Cathy Scola)